Art Direction
At DP+, my primary focus is to make sure every brand, from a national organization like Blue Cross Blue Shield of Michigan to local businesses like Beyond Juice, get their message across through a variety of platforms.
Count On It
The 2019 “Count On It” brand campaign highlights the confidence they give to every member by speaking to their experience and relations throughout MI. Michiganders can count on BC to give them the stability, guidance access and trust that comes with being a member.
Real Talk About Medicare
With Medicare Open Enrollment Period beginning in October and ending in December, the market is saturated with a variety of informative medicare commercials targeted at seniors. Our goal was to take the intimidation out of understanding Medicare and transforming it into a digestible, relatable experience with simplified graphics and an amazing spokesperson, Chuck Gaidica.
Here For It All
While navigating through a changing environment in 2020, the new Here for it All brand campaign was created at a time when people are looking to Blue Cross for guidance and protection. A common thread graphic element is incorporated throughout the campaign, along with the emphasis on 81 years of service and community commitment reinforcing the brand’s longevity and promise to be here for it all.
Karmanos
At the Karmanos Cancer Institute, a significant amount of their patient volume is a result of referrals from primary care physicians. As a result, they requested that we create a series of internal videos specifically aimed at referring physicians that showed the unique passion, expertise and resources Karmanos has for its patients.
Let’s Keep Each Other Safe
We were tasked to build an actionable and meaningful connection with 18-29 years olds in the Arab and Bengali communities of Dearborn and Hamtramck to reduce the spread of Covid. Increase cooperation with health department efforts and decrease the stigma around Covid-19 across all ages. With much insight we learned that these are very close-knit cultures with large extended families. The expectations of one’s family greatly influences the young people on some level. Wherever they go, their family is with them. So we utilized the families of the communities to playfully “shame” young people into following safe behaviors. Leverage our cultural insights, resources and influencers to make executions relatable, fun and thought-provoking.
Subway and Beyond Juicery + Eatery
Two fun food brands with one primary goal; to create engaging content promoting everything from deals, initiatives and new food items in the form of in-store posters and HTML5, just to name a few.
Best Restaurant Online Ad, Best Of Show Online Ad
An animated HTML5 ad that looks like video but costs the same as static digital display. DP+ in-house analytics and digital team executed tested whether a HTML5 ad unit could perform as well as a video unit. See more.
